PrettyLitter Named One of USA Today’s Most Trusted Brands 2026
Mar 12, 2026
Which brands do Americans trust most? USA TODAY’s Most Trusted Brands 2026 ranks top companies using consumer surveys, reviews and public data.
From cosmetics to cats: How GM Jessica Hauff plans to scale health-monitoring PrettyLitter
Mar 11, 2026
Cats are having a moment in the pet aisle, and Jessica Hauff is helping lead one of the brands riding that surge.
Cattitude National Cat Health Month: Monitoring Health from the Litter Box
Feb 16, 2026
On this special National Cat Health Month episode of Cattitude, host Michelle Fern does something she doesn’t usually do — talk about a product. But this one is worth it. Michelle welcomes Jennifer Cookson, Director of R&D Innovation at PrettyLitter, to discuss an innovative “smart” litter designed to help cat parents monitor their cat’s health at home.
In the news
Check out PrettyLitter in these magazine and news articles.
Nat Geo Wild
PrettyLitter on Nat Geo's Pet Talk!
Entrepreneur
Daniel Rotman discusses PrettyLitter's success and how you can become a leader in your industry.
Business Insider
PrettyLitter's Veterinarian in Chief reveals what veterinarians wish every pet owner knew.
Today
Read Martha Stewart’s guide to becoming a fabulous cat owner, including her use of PrettyLitter.
Rolling Stone
Returning to the office after the pandemic means less time with pets, but with PrettyLitter’s help, pet parents can continue to give their cats top-tier care with health‑monitoring litter.
BuzzFeed
Read Kat's story of how PrettyLitter helped save her cat's life!
New York Magazine
This (Actually) Odor‑Free Kitty Litter Is the Best Thing I Bought in 2018
Cosmopolitan
See how PrettyLitter makes the only not‑fun part of being a pet owner So. Much. Easier.
Best Products
See how PrettyLitter changes color to tell you what's going on with your cat's health.
Oprah Magazine
Lightweight, anti‑clump and odorless! PrettyLitter is a feline lifeline.
U.S. Chamber of Commerce
PrettyLitter is part of a booming pet‑care industry that is projected to see ongoing growth in the wake of pandemic‑inspired pet adoptions.
CNN Underscored
CNN Underscored talks pet food delivery services, including PrettyPlease.
Humane Society
PrettyLitter teams up with the Humane Society of the United States' Pets for Life program to donate $100,000 worth of product to families in need.
Reader's Digest
Authorities in the Field, PrettyLitter CEO Daniel Rotman and Vet in Chief Dr. Geoff DeWire, discuss indications it's time to take your cat to the vet.
Reviewed
PrettyLitter claims to monitor your cat’s health — but is it worth the price? The product experts at Reviewed did a science experiment to find out.
Better Homes & Gardens
BHG Editors name PrettyLitter as one of their Favorite Finds in Best Pet Products.
PureWow
PureWow gives PrettyLitter 95/100. Read 4 reasons why this color‑changing litter is worth all the hype.
KTLA
KTLA segment exploring the colorful product for cats that detects and monitors diseases.
USA Today Tech
USA Today's Talking Tech podcast interviews Daniel Rotman about the world's smartest cat litter.
OK! Magazine
PrettyLitter is the cat's meow and OK! is obsessed with it.
AskMen
Not only is PrettyLitter known for excellent odor control, this kitty litter changes color after use helping cat owners to detect possible feline issues.
Bustle
What To Know Before Taking In A Stray Cat
New York Magazine's
PrettyLitter, among other supplies, is a top recommendation for adoptive cat owners!
Pet Keen
PrettyLitter is a necessary product but with an interesting twist. You don’t have to be a cat owner for long before you realize one thing: cats try to keep hidden the fact that they’re sick.
KNX 1070 Newsradio
Frank Mottek discusses the thriving LA startup community with featured guest, PrettyLitter Founder & CEO, Daniel Rotman.
The Spruce Pets
Check out The Spruce Pets in‑depth review of PrettyLitter!
Real Simple
PrettyLitter is featured as one of Real Simple Magazine's 'Little Helpers'.
Reader's Digest
PrettyLitter CEO, Daniel Rotman, weighs in on reasons your cat isn't eating and what you can do to stay on top of it.
Pet Age
PrettyLitter is an innovative cat litter that combines health‑monitoring technology with eco‑friendly low‑dust crystal litter.
PopSugar
PrettyLitter will make any cat owner's life so much easier.
BuzzFeed
46 Things That'll Do Jobs You Didn't Know Needed To Be Done In 2019
Tails & Toys
TAiLS & toys, Pet Age’s new consumer blog, included PrettyLitter as a “Hot Product”
I Hate It But I Love It
In the podcast 'I Hate It But I Love It', PrettyLitter received a great testimonial from the host!
Cattitude Podcast
Michelle Fern welcomes Daniel Rotman, founder and CEO of PrettyLitter.
Highya
How to Choose the Best Subscription Box Services: Your Ultimate Guide to the World of Discovery Commerce
Reader's Digest
PrettyLitter CEO & Founder, Daniel Rotman, is quoted as an authority in the field for the article '8 Sure Signs Your Cat Trusts You'
BuzzFeed
Featured in '25 Problem‑Solving Things That'll Make You Say “Wait, How Does That Work?”'
Palm Beach Daily News
Finding pet‑perfect presents for Valentine’s Day
CreditDonkey
Best Subscription Box Deals You're Missing Out On
CB Insights
Unleashed: 70+ Companies Targeting The Pet Industry
Medium
Startups That Save People Money
Lucky Puppy
PrettyLitter Will Monitor Your Cat’s Health.
I Heart Cats
Pretty Kitty Litter Lets You Monitor Your Cat’s Health In Between...
ABC Family
See PrettyLitter on ABC Family's StartupU.
Cattipper
Detecting Potential Health Problems with PrettyLitter
The Oregonian
Health‑monitoring cat litter can help detect common feline illnesses
Brit + Co
This Innovative Kitty Litter Could Literally Save Your Cat’s Life
Pet Product News
PrettyLitter Startup Hires Veterinarian‑in‑Chief
PopSugar
5 Must Haves to Keep Your Pet Warm and Entertained This Month
Variety
ABC Family Sets Cast for Tech‑Themed Reality Series ‘Startup U’
Pando
Why Tim Draper’s startup reality show is the first one I’ve actually liked
The Catnip Times
Have you met PrettyLitter?
Pet Life Today
Pet Life Today gives in‑depth review on PrettyLitter.
Your Tango
Your Tango puts PrettyLitter in '20 Best Cat Gifts For The Cat Lover In Your Life'
Reviewed
See what Reviewed.com thought of PrettyLitter.
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